Evaluations....
for this project i chose the ikea brief and made a short viral advert to advertise the company to a young female audience. I didn't really stick to any of my original intentions of making an animation and and practising my illustration skills, instead i opted for a simpler filmed video. My research into previous adverts for ikea and virals in general showed me that film was the usual medium and gave me an idea of the formula required for making a potential viral ad, it had to be short, funny and to the point. hopefully people will agree that my idea is funny enough, it was pretty tough to come up with something that totally satisfied the brief as my audience research kind of drew blanks. I really enjoyed working with the camera and in final cut, its something that I'm starting to get used to and comfortable with which is a pretty big deal for me, i actually feel as though I'm developing!
As for my professional development i was able to ascertain quite a few websites and e mail addresses for potential opportunities in the video games field thanks to edge magazine which has always been something I've been interested in, i particularly want to get into 2D, character and concept art for games, but as I've learnt I'll need more skills than my illustration o get on board, Escape Studios seems to offer a lot of opportunities in various fields to people with Maya skills Some other fields that I'm interested in are illustration for comic books and writing, when i had a look it seemed like there where very few UK based companies so i think I'll have to look deeper into that. I also had a quick look into courses to learn Japanese but as it turns out that's going to cost a whole lot of money so maybe its something I'll have to wait a while for. I'm actually going to see if i can get a bit of work experience with a Leeds or close to Leeds games company like Rockstar over the big holidays, its probably unlikley but its worth a shot even if end up being a coffe boy i can still try and learn a little about the industry.
Also I'm going to be making a joint portfolio website with Fionnuala (during the holidays hopefully)to showcase my illustrations, stories, characters and comics and hopefully impress any viewers and give the web address to anyone i manage to get a work placement for or go to an interview with or anything like that. Basically to make a good name for myself. I found out that whatever field i chose or where ever i want to find employment I'm going to need a good portfolio of work to back me up and a website should be an easy an accessible way to do this.




